Inside TRIPP · Measured Product Spotlight
Kōkua AI
A conversational wellbeing coach improved through continuous measurement, evaluation, and customer insight.
Kōkua means ‘to support’ in Hawaiian. Inside TRIPP, it helps people navigate the product, answers questions in real time, and surfaces relevant guidance through voice, text, and interface actions. I led the product strategy, conversational experience, safety and fallback design, evaluation pipelines, and cross-platform launch. We measured what people did throughout the product, reviewed conversations and direct feedback, and used those signals to improve Kōkua over two years — growing engagement 20% and doubling weekly return usage. You can call or text Kōkua at 1-833-445-6582.
01Behavior and event instrumentation
02Conversation and feedback review
03Evaluation and safety systems
04Voice, text, and interface actions
05Continuous product experimentation
+20% engagement2x weekly return usageScaled across mobile, headsets, phone, and text